When most San Diego homeowners think about selling, they focus on one number: the sale price. But the number that actually lands in your bank account — your net proceeds — is the sale price minus the costs of selling. Knowing those costs up front is the difference between a confident decision and an unpleasant surprise at the closing table.
Here's an honest, plain-English breakdown of what it typically costs to sell a home in San Diego County, and how to estimate what you'll actually walk away with.
1. Real Estate Commission
Commission is usually the largest single cost of selling. Historically, sellers paid a total commission of roughly 5–6% of the sale price, split between the listing agent and the buyer's agent. Following the 2024 industry changes to how agent compensation works, those fees are now more explicitly negotiable, and buyer-agent compensation is no longer assumed by default — it's a term you and your agent decide on and disclose.
What this means in practice: commission structures vary more than they used to, and it's a conversation worth having openly with your agent. What you're paying for is not just "listing the home" — it's pricing strategy, professional marketing and photography, negotiation, transaction management, and access to the pool of qualified buyers. On a high-value San Diego home, skilled representation frequently earns back its cost several times over in the final sale price.
2. Closing Costs
Beyond commission, sellers pay a set of transactional closing costs. In San Diego, these commonly include:
- Escrow and title fees — the cost of the neutral third party that manages the transaction and insures clear title. Split conventions vary, and are negotiable.
- County documentary transfer tax — San Diego County charges $1.10 per $1,000 of sale price (that's about $1,100 on a $1,000,000 sale). Some incorporated cities add their own transfer tax on top.
- Prorated property taxes — you're responsible for taxes up to your closing date, settled through escrow.
- HOA transfer and document fees — if your property is in an HOA, expect fees for transfer documents and disclosures.
- Recording and miscellaneous fees — smaller line items for recording the new deed and related paperwork.
As a rough planning figure, seller-side closing costs beyond commission often land somewhere around 1–3% of the sale price, though the exact number depends on your property and the terms you negotiate.
3. Preparing the Home for Sale
You don't have to spend a fortune to prepare a home — but the right, targeted prep almost always pays for itself. Common pre-listing costs include:
- Fresh interior paint and a professional deep clean
- Decluttering and, where it helps, light staging
- Landscaping and curb-appeal touch-ups
- Addressing obvious deferred maintenance a buyer's inspector would flag
The goal isn't renovation — it's presenting a move-in-ready home that photographs well and shows without hesitation. (I go deeper on this in what adds the most value before selling.)
4. Possible Concessions
Depending on the market and your buyer, you may agree to concessions — credits toward the buyer's closing costs or repairs identified during inspection. In a strong seller's market like much of San Diego, these tend to be smaller, but it's wise to budget a cushion.
Estimating Your Net Proceeds
Here's the simple formula:
Sale price − mortgage payoff − commission − closing costs − prep and concessions = your net proceeds.
Because so much depends on your specific home, neighborhood, and loan balance, the most reliable way to plan is a personalized seller net sheet paired with a current valuation of your property. That combination tells you two things that actually matter: what your home is likely to sell for today, and what you'd realistically walk away with. Accurate pricing is where much of this starts — see how to price your San Diego home and what a CMA is for more.
Want a real number instead of a guess? I'll prepare a free home valuation and a personalized net-proceeds estimate for your San Diego property — no obligation.
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