When most San Diego homeowners think about selling, they focus on one number: the sale price. But the number that actually lands in your bank account — your net proceeds — is the sale price minus the costs of selling. Knowing those costs up front is the difference between a confident decision and an unpleasant surprise at the closing table.

Here's an honest, plain-English breakdown of what it typically costs to sell a home in San Diego County, and how to estimate what you'll actually walk away with.

1. Real Estate Commission

Commission is usually the largest single cost of selling. Historically, sellers paid a total commission of roughly 5–6% of the sale price, split between the listing agent and the buyer's agent. Following the 2024 industry changes to how agent compensation works, those fees are now more explicitly negotiable, and buyer-agent compensation is no longer assumed by default — it's a term you and your agent decide on and disclose.

What this means in practice: commission structures vary more than they used to, and it's a conversation worth having openly with your agent. What you're paying for is not just "listing the home" — it's pricing strategy, professional marketing and photography, negotiation, transaction management, and access to the pool of qualified buyers. On a high-value San Diego home, skilled representation frequently earns back its cost several times over in the final sale price.

2. Closing Costs

Beyond commission, sellers pay a set of transactional closing costs. In San Diego, these commonly include:

As a rough planning figure, seller-side closing costs beyond commission often land somewhere around 1–3% of the sale price, though the exact number depends on your property and the terms you negotiate.

3. Preparing the Home for Sale

You don't have to spend a fortune to prepare a home — but the right, targeted prep almost always pays for itself. Common pre-listing costs include:

The goal isn't renovation — it's presenting a move-in-ready home that photographs well and shows without hesitation. (I go deeper on this in what adds the most value before selling.)

4. Possible Concessions

Depending on the market and your buyer, you may agree to concessions — credits toward the buyer's closing costs or repairs identified during inspection. In a strong seller's market like much of San Diego, these tend to be smaller, but it's wise to budget a cushion.

"The biggest mistake I see is sellers estimating their proceeds off the sale price alone. A ten-minute net-sheet conversation before you list prevents almost every closing-table surprise."

Estimating Your Net Proceeds

Here's the simple formula:

Sale price − mortgage payoff − commission − closing costs − prep and concessions = your net proceeds.

Because so much depends on your specific home, neighborhood, and loan balance, the most reliable way to plan is a personalized seller net sheet paired with a current valuation of your property. That combination tells you two things that actually matter: what your home is likely to sell for today, and what you'd realistically walk away with. Accurate pricing is where much of this starts — see how to price your San Diego home and what a CMA is for more.

Want a real number instead of a guess? I'll prepare a free home valuation and a personalized net-proceeds estimate for your San Diego property — no obligation.

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